Reviewed · SANTA MONICA & VENICE BEACH TOURS
Santa Monica: Ghosts and Phantoms of the Pier Walking Tour
One stop at Santa Monica Pier can feel history-heavy. This 1-hour US Ghost Adventures walking tour mixes ghost stories with real local landmarks, including hotels, bars, bridges, and even an amusement-ride moment. I like the way the guide ties scares to place, so the tour feels grounded in the town you are standing in.
Two things I really like: the lantern-led walk starts right under the Santa Monica Pier sign, and the storytelling focuses on specific locations like The Georgian Hotel and Chez Jay. A small watch-out, though: it is not for slow walkers. If you cannot comfortably walk about a mile, you will feel it fast.
Key Points You Should Know Before You Go

- Meet under the Santa Monica Pier sign at Ocean Avenue and Colorado Avenue, with your guide in a US Ghost Adventures t-shirt and a lantern.
- Old Hollywood ghost focus includes famous names used in the lore, like Elizabeth Taylor, Frank Sinatra, and Marlon Brando.
- The Georgian Hotel and Chez Jay are two key stops that anchor the scariest claims.
- Sunset rooftop spotting is built into the pacing, as you scan the city skyline with the water behind you.
- Optional extended tour adds three locations, including Pacific Wheel, tied to a Marilyn Monroe and John F. Kennedy spotting.
- Rain or shine means good shoes and weather gear matter.
Meeting Under the Santa Monica Pier Sign, Lantern Included

The tour meets under the Santa Monica Pier sign at the intersection of Ocean Avenue and Colorado Avenue, right at the foot of Colorado Avenue. Your guide wears a US Ghost Adventures t-shirt and carries a lantern, so it is usually easy to spot the right group. Plan to arrive about 15 minutes early to get oriented and not rush.
That meeting point choice is smart. You get right into the pier atmosphere before you hear any stories, and you start with the kind of landmark you can always find again later. It also means you are close to public restrooms and the general pier area if you need a quick pause.
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One Hour of Spooky Santa Monica, With the Right Pace

This experience runs about 1 hour, and you will walk around Santa Monica’s darker corners in a guided loop. You should come with comfortable shoes, because the tour is meant to cover multiple stops on foot. If you have trouble walking more than a mile, this is not the right fit.
Another practical note, it runs rain or shine. That means you should dress for mist, wind, and sudden coastal changes, even if the forecast looks fine. The tour rules also keep it simple and focused, no alcohol, and no smoking, so you can stay present without distractions.
I find that kind of structure helps. When a ghost tour stays organized, you spend more time hearing stories and less time wondering where you are supposed to be.
The Story Engine: Hotels, Bars, Bridges, and Pier-Adjacent Corners

The core idea here is that Santa Monica’s scariest moments are tied to places people actually use. You will move from haunted hotel and bar vibes to bridges and amusement-ride areas, which makes the lore feel like part of everyday life. It also keeps the walk from turning into a single-note street creep.
Two stops deserve special attention because they are named in the tour’s highlight list. At The Georgian Hotel, you hear first-hand style accounts of paranormal hijinks, which is where the chill factor is strongest. Then outside Chez Jay, the tour focuses on old Hollywood ghost energy, the kind of story that makes the sidewalk feel like a stage.
One thing to keep in mind: these tours lean into performance and atmosphere. If you prefer your history strictly factual, you may want to treat the supernatural claims as local legend, not proof. If you like lore and tone, you will enjoy how the guide builds tension while still using real streets and real buildings.
Old Hollywood Ghosts at Sunset: Elizabeth Taylor to Brando

Santa Monica has long been a magnet for film glamour, and the tour uses that idea on purpose. As the sun sets behind the water, you will look for rooftop spirits and general skyline vibes. It is a good visual moment, because the light shift makes everything feel moodier without needing extras.
The tour’s Old Hollywood layer includes named figures like Elizabeth Taylor, Frank Sinatra, and Marlon Brando. The tour does not ask you to imagine a full costume drama. Instead, it uses the names as anchors, so you connect the story to the era Santa Monica wanted to be part of.
I like this approach because it blends two kinds of travel curiosity. You get a spooky walking tour, and you also get a reminder that the city has always been linked to entertainment and celebrity. Even if the ghost story angle is the point, the entertainment history side is what keeps it interesting in daylight too.
The Celine Borde Thread, Day of the Dead, and Gold Rush Clues

What makes this tour more than just jumps and spooky sound cues is the way it links Santa Monica to bigger eras. You will hear about the city’s ties to the gold rush, and you will also get into Santa Monica’s Day of the Dead connections. Those themes are useful because they give the guide a wider canvas than just one haunted building.
There is also an investigation element: the tour includes the mysterious disappearance of Celine Borde. That sort of running case adds momentum. Instead of hearing unrelated ghost stories, you get a sense of a narrative arc, like the guide is leading you through evidence you can only interpret by being there.
If you enjoy local lore that connects different time periods, you will appreciate those thematic links. They help the tour feel like a themed walk through Santa Monica’s changing identity, not just a list of haunted facts.
Carousel Whispers and the Mysterious Shadow Moment

A standout part of the experience is a ghostly carousel ride with a mysterious shadow. Even without details beyond that, the setup makes sense. Amusement rides are already theatrical spaces, and they naturally support ghost-lore storytelling.
The best way to experience this moment is to stay present. Put your phone away if you are tempted to film, because the tour rules say video recording is not allowed anyway. Watching closely and listening for the cue the guide gives is what makes this section work.
This is also where the tour feels most playful. It is spooky, but it is not only dread. It leans into Santa Monica’s fun side, then tilts it toward the supernatural.
Extended Tour Option: Pacific Wheel and the Marilyn Monroe and JFK Claim

If you choose the extended option, you get three additional haunted locations beyond the base route. One of the added stops is the Pacific Wheel, and the tour connects it to a reported ghost sighting involving Marylin Monroe on a date with John F. Kennedy.
This extended portion is for you if you want more time with the guide and more stops to contrast. The base tour gives you the main spine of haunted storytelling, but the extended add-ons push deeper into specific pier and attraction locations.
One practical thought: the extended option changes how long you will be out. Since the base is 1 hour, plan your schedule with extra buffer if you have dinner reservations or a later beach walk.
What to Bring, What Not to Do, and How to Stay Comfortable

Keep it simple. Bring your passport or ID card, and wear comfortable shoes. Dress for weather, because the tour takes place in any conditions, and Santa Monica coastal weather can shift quickly.
The rules are straightforward:
- No smoking
- No alcohol and drugs
- No video recording
If you are the type who loves photos, focus on taking stills where allowed by the guide, and accept that video is off the table. The goal is to keep the group experience intact, especially when you are hearing stories that rely on timing and attention.
Price and Value: Is $24 Worth It?
At $24 per person for about an hour, this is priced like an activity you can add without blowing your day budget. You are paying for three things: a guided route, themed storytelling, and on-the-ground local context tied to named locations. The cost only makes sense if you actually want a guided experience, not just a self-guided spooky walk.
The best value signal here is the delivery. The most praised element is the guide itself, meaning the tour quality comes from how the stories are told and how well the walk stays on track between stops.
So ask yourself this: do you enjoy walking tours that mix place-based facts with legend? If yes, $24 is reasonable for a guided night-atmosphere experience in a major tourist corridor. If you prefer strict history-only content, you may find the price harder to justify, because the supernatural framing is central.
Who This Tour Suits Best
This is a good match if you:
- Like ghost stories that point to real places, not just generic scares
- Want a narrative-style walk with a case thread, like Celine Borde
- Enjoy Old Hollywood lore and sunset city moments
- Are okay with walking around the pier area at a guided pace
It is not a great match if you:
- Cannot walk more than about a mile comfortably
- Want a quiet, low-performance style history lecture
- Are sensitive to a more theatrical spooky tone
Also, if you are traveling with kids, check the vibe you want. You do not have guidance details on age suitability here, so you will want to judge based on your group and comfort level with spooky storytelling.
Should You Book This Ghosts and Phantoms of the Pier Tour?
Book it if you want a guided haunted walk that uses Santa Monica Pier as your anchor and builds an atmosphere from named locations like The Georgian Hotel and Chez Jay. It is especially worth it for you if the idea of Old Hollywood spirits, gold rush ties, and a Celine Borde mystery sounds fun rather than silly.
Skip it if you need lots of downtime, if you struggle with walking, or if you dislike supernatural storytelling in a way that kills the fun for you. For most people who enjoy themed walking tours, this one is a solid, easy add-on with clear meeting logistics and a clear spooky payoff.
FAQ
Where is the tour meeting point?
All tours meet under the Santa Monica Pier sign at the intersection of Ocean Avenue and Colorado Avenue, at the foot of Colorado Avenue.
How long is the haunted walking tour?
The tour is listed as 1 hour. Starting times vary, so you should check availability.
How much does it cost?
The price is $24 per person.
Who leads the tour and how do I recognize them?
A live English-speaking guide leads the tour. The guide wears a US Ghost Adventures t-shirt and carries a lantern.
Where does the tour end?
The tour ends back at the meeting point under the Santa Monica Pier sign.
Is the tour wheelchair accessible?
The activity is listed as wheelchair accessible, but it is also not recommended if you cannot walk more than a mile. If mobility is a concern, this is worth checking carefully with the operator before booking.
What should I bring?
Bring a passport or ID card, and wear comfortable shoes. Also dress for the weather since the tour runs rain or shine.
Is video recording allowed?
No, video recording is not allowed.
Is the tour only for clear weather?
No. It takes place rain or shine.
What is not allowed during the tour?
Smoking is not allowed, and alcohol and drugs are also not allowed.
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